The New Art of E-Book Covers

A physical book has about seven seconds to sell the book before the consumer puts it down. In that time, the consumer is connecting to the art on the cover, the title, and other design elements, such as foiling. Simultaneously, the customer also connects with the book through its weight, texture and scent. If the reader likes what they see and feel, they may flip the book over or open the cover to read a synopsis of the book. All of the sensory inputs allow the reader to form an emotional attachment to the book, making them more likely to buy it.

The digital shopping experience cannot offer the immersive experience that brick-and-mortar stores can. The digital storefront is only capable of connecting with the reader through sight, meaning that e-book covers must adapt to a visually heavy digital storefront.

How are E-Books Presented?

In online storefronts, the cover is reduced to a thumbnail. In physical stores, the books are typically presented spine-first, with a few books cover out; however, in a digital storefront, every book is presented with the cover. Additionally, a thumbnail has no reverse, so even if a reader chooses to click on the book, they have to search for the information that is found on the back of a cover.

Shortform Content and the Rise of Visual Shopping

George Chrysostomou makes the argument that TikTok is influencing book cover designs because content creators want something that will grab the viewers’ attention. Shortform content relies on the visuals of a cover to sell it, much like digital storefronts do. A common BookTok trend is the “Books That” trend, where a creator recommends books that made them cry or that they couldn’t stop thinking about. Creators typically only show the covers of the books against a simple background. Sometimes they will provide a “hook” or a rating system for each book, but the majority of the focus is on the book cover.

The value of aesthetics in shortform content has carried over into digital storefronts as readers expect aesthetically pleasing covers when choosing what books to purchase. A successful e-book cover should be simple and offer a promise of what the reader will find behind the cover.

Creating for Smaller Screens

The first step is to make sure your potential readers can clearly see the cover at its tiniest. An e-book cover is vastly important because it is the first thing, and often the only thing, that readers see when browsing. Smashwords founder, Mark Coker says that “a poor cover creates unnecessary friction that prevents a reader from clicking [on an e-book].” You want your book title to be clearly legible on the cover, as you cannot always count on the platform to format the title correctly or show the complete title. On Kindle, the preview thumbnail is only 60×90 pixels, which is incredibly tiny. Many stylistic choices that work for print books or for larger images will not translate into the thumbnail.

Know Your Genre

Knowing the style of cover that is particular to your genre is imperative, especially in a digital storefront. You want your audience to immediately know that your book will interest them solely off of the cover. Kris Miller argues that one of the most important aspects of book design is a “harmonious cohesion between design elements and market. The art shouldn’t fight the typography. A romance novel shouldn’t look like a thriller or visa versa.” Beyond branding your book for a certain genre, your cover starts to curate your brand.

Develop Your Brand

Colleen Hoover’s branding strategy is clearly defined by her text placement, font, and cover colors. Most of her covers feature pink or blue backgrounds that often have an easily identifiable motif, such as floral accents, that integrate themselves into the other elements on the cover. Hoover’s books are bright, bold, and clearly advertising contemporary romance, except for Verity. Her 2018 novel, Verity, is the opposite of bright and bold, yet it is not completely removed from Hoover’s brand. The dark background offers a nice contrast to the desaturated gold of the title and central design element. More importantly, Hoover kept her name in her typical place at the bottom center of the cover. The success of Verity is dependent on the recognition of Hoover’s brand.

Color and Images

The color of the cover is often the first thing that readers recognize and can be a huge part of an author’s brand; however, different displays will show color differently. Light mode will generally work well with all colors. In dark mode, bright colors can induce eye strain and dark colors will blend in. The cover must also translate into grayscale since most e-readers do not support color. A high contrast between the background image and the text is a good way to make the cover “pop,” even without color. Coker argues that the image alone should convey the premise of the book. The cover art should promise the reader the experience they are searching out.

Typography and Text Placement

Though the color and art are the most easily recognizable part of the cover, the typography and text layout are key elements that can make or break a cover. Aside from the cover art, the text is the largest element on a book cover. It is important that the font categorizes the book into a specific genre and the text is easily readable in thumbnail form.

The largest text should be what will get the reader to click on the book. For established authors with a loyal fanbase, the author’s name is typically the largest piece of text on the cover. For authors who haven’t developed name recognition, an interesting title should be given prominence. While teasers and reviews on the cover can give a print book credibility, the small text shrinks down into a blur on the thumbnails for e-books. The focus for e-book covers should be on hooking the reader with strong visuals.

Text hierarchy and font can also define your brand. Danielle Steele’s books are easily distinguished from other books in her genre because of the specific font she uses for her name, which is always positioned at the top of her cover over the title.

The success of an e-book is dependent on its ability to hook a reader from the search page. Credibility is no longer sought through reviews or a clever synopsis, but the aesthetics of a book cover. With the increasing focus on visual content in shortform media, e-books have no choice but to adapt.

AI Writing, Self-Publishing, and the Culture of Instant Gratification

The digital age has ushered in a culture of instant gratification, where people expect to get what they want when they want it. This is especially true with the advent of AI writing and self-publication tools that make it easier than ever for anyone to become an author or content creator almost overnight. But while these new technologies have made creating and sharing content faster, there are some potential drawbacks as well.

The traditional process of publication is a lengthy one. The process from submission to publication can take an average of nine to eighteen months, or even upwards of two years. This time excludes the writing and editing process, which, depending on the book, can add months or years. In the age of instant everything, that is simply unacceptable.

Enter Self-Publication

Self-publication has gone through many evolutions in the digital age, with each iteration becoming more accessible to the public. Desktop Publishing, was introduced in the 1970’s with the adoption of word processing software. Though this form of self-publication was easily accessible by the masses, it was still costly. “Print on demand” revolutionized the self-publishing world. Publishers were no longer responsible for mass printing costs, inventory, and distribution, which further opened the world of self-publication to the public. The blog era allowed authors to reach the masses and publish their works via PDF, with even Stephen King joining in.

Amazon Kindle Direct Publishing was introduced in 2007 to “democratize” the publishing industry. Amazon made it easier than ever to self-publish a book and offered authors 70% of royalties and has since grown to offer more incentives and opportunities to authors. In 2011, authors who gave full digital rights to Kindle were offered KDP Select. KDP Select members exclusively received a higher percentage of royalties and promotional tools. Amazon expanded KDP again in 2016 to include print publishing and has added options for hardcover and lower-cost color printing in the following years. Amazon adapted to the bite-sized market and introduced Kindle Vella in 2021, allowing authors to publish “serial” style stories.

Self-publication and all of its advancements have reduced publishing time from a year and a half to fiv e minutes. It makes sense that the writing process is next on the proverbial chopping block.

Instant Gratification and Independent Authors

In the age of instant gratification, authors are racing against the clock to produce content before readers move on to another writer. Jennifer Lepp, a self-published “cozy paranormal mystery” writer, gets about four months to produce a new work. That deadline is doable, barring any creative setbacks. When those setbacks do happen, it could be catastrophic for reader engagement. Enter AI, specifically Sudowrite in Lepp’s case. Sudowrite is an AI writing tool specifically geared to creative writers. Before we ask if we should use AI, we should understand what it is.

AI Writing

AI has gained increasing notoriety in the past few years by tackling everything from editing and proof-reading to content creation in a few minutes. Most AI geared towards writing has been trained with GPT-3, a program specializing in text completion. This AI program can “understand and generate natural language.” Proofreading, editing, and even writing can be given to most AI software with relative ease. In fact, the introduction paragraph to this article was written by Jasper, an AI program commonly used for text generation. AI is incredibly useful in writing shorter bits of text and it saves writers a ton of time, which is necessary in today’s fast-paced world that demands new content at all times.

The ethical question of AI writing

Just because something is useful does not mean it should be used. The ethical dilemma of AI writing is one that has hounded its users since its inception. In an interview with The Verge, Jennifer Lepp expanded on the ethical dilemma of using AI tools that the writing community is facing. Questions concerning authenticity and intellectual ownership are at the forefront of these debates.

Many authors fear that their work will no longer be original if they allow an AI to write for them. The Author’s Guild argues that human art and literature is advanced by individual experiences, and that AI works will stagnate without human input. AI learns from other people’s work on the internet and compiles that knowledge to generate new work. It could be argued that the writing is plagiarized because it is informed by other author’s works without giving them credit; however, every piece of media informs and is informed by other pieces of media. True originality is not possible, especially in a society that is so digitally connected.

Another concern with AI writing is ownership of the piece. Should the AI program be listed as the author? According to US copywrite laws, no, and others agree. The Alliance of Independent Authors added a new clause to their code of standards regarding AI. The code calls for the author to edit the generated text and ensure that it is not “discriminatory, libellous, an infringement of copyright or otherwise illegal or illicit.” The responsibility of legal compliancy falls on the author, not the AI.

Some writers fear that the AI will take over their writing. In a Plagiarism Today article, Jonathan Bailey goes as far as to say that writers are completely powerless when using an AI. Jennifer Lepp certainly experienced this power imbalance in her writing. She would give Sudowrite an outline, press expand, and keep feeding the algorithm until it spat out a finished product. This process led to a disconnect between herself and the stories she was creating. Now, Lepp offloads certain details to the AI, like the description for a hospital lobby. With her current system, she is still seeing an uptick in productivity while still being much more connected to her work.

The integration of AI is unavoidable if self-published authors are going to keep up with the demand of readers steeped in a culture of instant gratification. Though there should be self-imposed limits to the use of AI, authors should not avoid using it entirely. It is the responsibility of the author to inject the humanity into the writing.

Fahrenheit 404: Censorship?

While burning books have been a practice going as far back as 213 BC, it is not something that can be done with digitally published works. In that regard, platforms simply remove and ban content that violates community guidelines and ban individuals from posting. Nevertheless, in means of less drastic measures, many states and counties have leaned into banning books from the public education systems that cross their conservative views. Book banning, in this case, has risen in practice over the years. As of this year, there was even a book burning in Tennessee back in February where a pastor burned Harry Potter and Twilight books.

Banned and Censored

To combat this censorship, many digital media platforms like OverDrive and Scribd have taken measures to ensure these banned books are still available. For example, doing events like banned book week. However, as of this year, Hoopla and OverDrive have removed books centering around what can be construed as hateful content and misinformation. Hoopla CEO Jeff Jankowski states, “Due to the hateful nature of these specific titles, I have no regrets about having our team remove them from hoopla.” Then he says, “I must acknowledge that this situation highlights a complex issue that Libraries have always faced in curating their collections — avoiding a culture of censorship.”

OverDrive CEO Steve Potash has not made any comments.

The removal came about through librarian suggestions and assistance from the Library Freedom Project. The demand to remove books on behalf of librarians who found them offensive is a paradoxical and inconsistent practice in digital platforms designed to be unbiased in the variety of curated viewpoints held. This is why Scribd continuously has a wide range of voices as a digital library. Ryan Holiday, who partnered with Trip Adler, CEO of Scribd, to make banned books more available, even says:

“America has a lot of problems but people reading books is not one of them. I’m appalled by this campaign to ban or remove books from school libraries and as a bookseller, it’s my obligation to do something about it.”
https://goodereader.com/blog/electronic-readers/freedom-of-speech-book-banning-in-2022

It is also why the American Library Association’s (ALA) Office for Intellectual Freedom (OIF) fights to defend the “freedom to speak, the freedom to publish, and the freedom to read, as promised by the First Amendment of the Constitution of the United States.”

Radical Text

However, as of recent hate crimes like that of the shooting in Buffalo, New York, the shooter allegedly published a manifesto citing the “Great Replacement Theory” that was recently removed from online platforms. While it wasn’t published on any digital publishing platforms or libraries, a new law is emerging out of Texas that could later be used to affect digital American publishing platforms. The law is currently known as H.B. No. 20, it prevents censorship of Texans on prominent social media platforms in spite of the potential to incite violence through radical views.

The law would fall in line with the America Library Association’s Library Bill of Rights, where the first three rights are:

I. Books and other library resources should be provided for the interest, information, and enlightenment of all people of the community the library serves. Materials should not be excluded because of the origin, background, or views of those contributing to their creation.
II. Libraries should provide materials and information presenting all points of view on current and historical issues. Materials should not be proscribed or removed because of partisan or doctrinal disapproval.
III. Libraries should challenge censorship in the fulfillment of their responsibility to provide information and enlightenment.

In the future, this could protect books like God is Bigger than Covid by Frances Deanes and A New Nobility of Blood and Soil by Richard Walther Darré. Books that were removed from Hoopla and OverDrive, world distributors of digital content for libraries and schools, due to the nature of their content.

Error Code 404

According to Rebecca Knuth, an author on book burnings and the destruction of libraries, books are targeted because they “are the embodiment of ideas and if you hold extreme beliefs, you cannot tolerate anything that contradicts those beliefs or is in competition with them.” While the books that are being censored aren’t being burned or banned from these platforms because of opposing ideas, they are being censored for promoting radical thought and presumably extremist actions like that of the shooter in Buffalo, N. Y. resulting in missing or deleted webpages—error code 404.

This could signify a new road for rules and regulations in screening works for digital library spaces and platforms in America and for what should be censored on public platforms, affecting all authors alike. Should public digital media platforms adhere to unbiased curated content like Scribd, and soon most major social media platforms, or should certain content be screened for and removed as OverDrive and Hoopla have done?

The Digital Rights Tragedy of Microsoft’s E-Book Market

Microsoft’s discontinuation of their e-bookstore means that consumers will no longer be able to access and view Microsoft’s e-books. Customers who purchased the right to view the e-books within the past two years from the company are now unable to read them.

Microsoft updated their Edge browser to support e-book consumption in March of 2017 and began to sell e-books through the Windows 10 Storeapp. Microsoft then ceased selling e-books in April of 2019, resulting in the revocation of each consumer’s purchased right to view the e-books.

Consequently, buyers have been robbed of the transaction experience: I give you money and you provide me with the product.

Microsoft has shattered the trust given by consumers in a supposedly fair transaction. The e-books are simply gone with the wind “because company executives have decided it’s no longer worth keeping the store running.”

Companies are setting a precedent of making their products obsolete. Dave Lee writes about how there is no concrete equivalent that mimics the loss of ownership that is possible because of Digital Rights Management; physical bookstores are unable to take a customer’s material, purchased books away from them.

Digital Rights Management and Microsoft

DRM (digital rights management) is a systematic attempt to prevent the piracy of e-books. Microsoft utilized DRM and then had the issue of revoking every consumer’s right to view Microsoft’s e-books. Cory Doctorow writes that “this puts the difference between DRM-locked media and unencumbered media into sharp contrast.” Doctorow still owns e-books and MP3’s from organizations that are long gone, but Microsoft is forced to reimburse consumers because the company’s e-books cannot be viewed outside of Microsoft Edge.

Similarly, Josh Axelrod and Lulu Garcia-Navarro write about how cars and various smart home appliances are under DRM-lock as well. The permanence of cars, much like Microsoft’s e-books, are no longer guaranteed. If Tesla were to go under, a smart car can lose everything that makes it a Tesla. People paid for the car but not the ownership of the software.

Microsoft’s Downfall

A major issue for Microsoft was the lack of users for their Edge browser. Ed Bott states that “in the first three months of 2018, Microsoft Edge accounted for a paltry 8 percent of the 1.2 billion visits to government websites from consumer and business PCs and Macs.”

The minimal impact of Edge users combined with a system that was not built for convenience was too much for Microsoft.

In contrast, Amazon’s Kindle exemplifies e-book convenience. Amazon provides an inexhaustible source of e-books along with a portable device for reading them, and a free Kindle app which may be used when not connected to the internet.

For the few people using Edge the medium was ill-fitted for e-book consumption. Edge requires that the consumers view the e-book through the browser rather than allowing users to download the book. Having to view the e-book through Edge limits many users to only being able to view the e-book on a PC. Further, this exclusivity did not allow for e-book compatibility with Apple devices.

While exclusive compatibility is not without precedent, Microsoft lacked the fan-base that allowed for the complete alienation of competitor’s operating systems.

Further, Microsoft Edge users must be connected to the internet to view the e-books. Connectivity issues, lack of compatibility, and the requirement that the e-book be viewed in-browser stifle the appeal of Microsoft’s e-books.

What Microsoft Has to Say

Microsoft has not given many statements about why they are ceasing the sale of e-books. The first mention came in June when they posted on their website about the closure of their e-book store and eventual refunds for customers.

The FAQ mentions giving an additional $25 credit to individuals who annotated in their e-book. Microsoft is essentially paying for the consumer’s intellectual property which will be lost along with the rights to view the e-books.

The consumer reimbursements and Edge’s lack of traffic imply that Microsoft did not have many e-book sales in the first place.

Microsoft also recently indicated that e-books are not their focus, but rather that their app store is their priority when Microsoft stated that the company is “streamlining [its] focus’ on the store.”

The Future for Microsoft in E-Books

Microsoft’s foray into e-book sales utilizing Edge was not their first attempt at entering the market and it will likely not be their last. Microsoft invested $300 million in Barnes and Noble to create a separate Nook Media company in 2011, but this venture was terminated in 2014.

David Grossman writes that “MS Reader tried to sell books for LCD screens” in 2011. However, this project fell through in the same year due to a lack of usage and routine updates.

Whether or not Microsoft has given up on e-books, the company’s blunder has made evident the possibility for massive loss of content for consumers when dealing with DRM-locked content. Consumer trust will be difficult for Microsoft to earn back if they decide to wrestle with e-book sales again.

Whatever the future holds, hopefully Microsoft has learned from their past mistakes to avoid any future losses of this caliber in the e-book game.

Libraries Enter the Digital Age with Overdrive

Libraries are moving into the modern age with Overdrive, a “a free service offered by your library or school that lets you borrow digital content (like e-books and audiobooks) anytime, anywhere.” Through Overdrive, libraries have their own digital collection based on their personal needs, making each an individual unit with a specialized collection.

The Process of Creating Digital Collections

According to Amanda Jackson, director of the Chesapeake Public Library, in order to join Overdrive libraries must provide a “SIPII (Standard Interchange Protocol, Version 2) connection to allow Overdrive, or any other third party vendor, to access their ILS (Integrated Library System- the system that checks out books and keeps up with library cards) to access their data and patron records.” Libraries then enter into an annual contract to continue providing the digital collection services.

Overdrive’s system is also simple to use for consumers – sign up with your library card or student ID, find your library’s digital collection, and borrow as many titles as you want. The e-books can be read online or downloaded, making it easy for the consumer to read at home or listen to their loans while on the go. Some libraries even have the option to offer video streaming services that are available via the mobile app.

Once the checkout time is up, the book is returned to the library’s digital catalog, available for other customers to checkout or for the previous reader to renew. Unfortunately, there are limited copies per e-book or audiobook, so readers may have to wait for the book they want – a difficult task in the age of instant streaming.

On how libraries add books to their digital collection, Jackson stated “in the contract and payment, libraries are given a budget for materials. They can add additional funds to this budget if necessary. From here, they access a catalog, similar to Amazon or Barnes and Noble, which would list available titles and costs. They put them in an online cart and order books to be placed on their Overdrive website.”

If consumers are looking for a specific book that is not in their library’s digital catalog, they can suggest to their library the book they want added. However, some books can cost as much as $100, so Jackson states whether the book is ordered depends primarily on how many people are requesting it.

“If multiple people suggest it or it’s part of series that the library didn’t realize was missing a volume, we may order it,” Jackson said. “Each library has its own collection development policy on ordering.”

Once a book is in the digital catalog, the amount of times that book can be checked out depends on the contract between the book distributor/publisher and the vendor.

“Some allow unlimited check outs,” Jackson said. “Some allow as few as 20, using the assumption that a physical book would have to be replaced after about 20 check outs due to wear and tear, thus keeping their revenues the same.”

However, book distributors can cause issues for libraries attempting to add certain books to their databases. According to Jenny McGrath in her article “Why You May Have to Wait Longer to Check Out an E-book from Your Local Library,” when Nora Roberts published the long-awaited third book in her Chronicles of The One series, fans were forced to wait in long e-lines for the book due to Macmillan’s restrictions on how many copies libraries could purchase.

The articles state that “Macmillan, which publishes the series, is only allowing library systems around the country to purchase a single e-book of newly published titles for all their branches. Eight weeks after new books launch, libraries will be able to buy more.”

The article then expands on the Macmillan decision, stating:

CEO John Sargent outlined the changes in response to “growing fears that library lending was cannibalizing sales.” On September 11 (2019), the American Library Association (ALA) started circulating a petition in hopes of pressuring Macmillan to not go through with its plan, which is scheduled to go into effect in November. “To treat libraries as an inferior consumer to the general population, it’s the wrong thing to do,” said Alan Inouye, director of the Office for Information Technology Policy at the ALA. “Libraries are generally held as amongst the highest esteemed institutions in the community.”

These disputes over book lending seem redundant as library’s would be able to purchase as many physical copies of the books as they like, so the decision to refuse selling more digital copies appears inconsistent as physical libraries still retain precedence. And, despite the growing use of Overdrive and its immediate checkout and download availability, Jackson stated that the number of patrons still going to physical libraries to find their books has not been surpassed by online users.

“There are still more books via in-person visits,” Jackson said. “I think that’s because so many people don’t realize libraries offer that service or they are used to getting their e-books from a different method, i.e. Amazon.

“But the number continues to grow as libraries do more marketing to that audience. Our (The Chesapeake Public Library) e-book check outs doubled in the first six months of this year from their numbers in 2018.”

The Future of Digital Collections

Overdrive has moved even further in its efforts to offer free digital media to consumers through the creation of its new app, Libby. According to the Washington County Cooperative Library Services, Libby “has the same collection of titles as the OverDrive app – it’s just a different way to access the same digital library collection. Libby is a fast and attractive digital browsing experience.”

For those unsure of which app to use, the WCCLS answers that question as well.

“If you use one iOS or Android device to browse, download, and read or listen to digital books, we recommend trying Libby. It’s a great one-device experience. If you like to read books on many devices, or prefer to browse for new titles on your computer, stick with the OverDrive app for now. Also, if you make use of accessibility features in the OverDrive app, you’ll need to stick with that until more accessibility features get added to Libby.”

According to Jackson, libraries use the same system for adding books to both the Overdrive and Libby collections.

“All database vendors pretty much work the same,” Jackson said. “It’s very similar to online shopping through other stores. The look may be a little different but the process is mostly the same.”

Libraries are taking progressive steps into the digital age using Overdrive’s digital collections, creating a more immediate and efficient way for patrons to check out and download their books on the go. While this service has not surpassed visits to physical libraries, establishments such as the Chesapeake Public Library have experienced a growth in online visitors as marketing for Overdrive increases.

Overall, busy patrons looking to have a more immediate access to e-books and audiobooks should be overjoyed about Overdrive.